
Business, Operations and Finance
Let my business insight help you open your new business, retool an existing one, or expand it into new sectors. Services include:
- Advice on starting a small business
- Writing marketing plans
- Writing business plans
- Business operations and financial analysis
- Management consulting
- Marketing and business operations consulting
Marketing
Marketing is a full-time responsibility but it does not need to be a full-time job. Free yourself to take care of your main business. I can take responsibility for creating your marketing plan, implementing it, and tracking its effectiveness over time. Services include:
- Promotional message creation
- Overall marketing mix
- Advertisement design and testing
- Web development and online promotion
- Brochure and mailer designs
Marketing Research
As an expert in both Quantitative and Qualitative Market Research, I can help you develop your ideas and reach your target audience to see how well they will be received before you spend large sums on production and marketing. Measure twice, cut once. This is as true in marketing as anywhere. Reach your market with confidence. Studies include:
- Focus groups
- Message testing
- Segmentation analysis
- Perceptual mapping and conjoint analysis
- ATU studies
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